Content Template Creation Guidelines


 

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Content Template Creation Guidelines


Transactional


Any message that contain OTP and requires to complete a banking transaction initiated by a bank or financial institution will only be considered as transactional messages. This is applicable to all banks (national/scheduled/private/Govt or MNCs).


Illustration


OTP message required for completing a net-banking transaction.


OTP message required for completing credit/debit card transaction at a merchant location.


Every Content Template that is being registered by a Principal Entity should contain ‘Brand Name(s)’ (Complete business name/brand name/trademark) in the content field.


Examples for templates:


Actual Message

Required Template Format

Hi, in order to best serve you and others, could you click on abc.co/XVJoALB to share your meeting experience with ABC Pvt Ltd RM Raju Saha

Hi, in order to best serve you and others, could you click on {#var#} to share your meeting experience with ABC Pvt Ltd {#var#}


Promotional


Any message (sent to non-customers) with an intention to promote or sell a product, goods or service.


Service content mixed with promotional content is also treated as promotional.


These messages will be sent to customers after performing the preferences and consent scrubbing function. Consent overrides preferences.


Note: Additionally, customer consent template can be linked while creating a service explicit content template.

Every Content Template that is being registered by a Principal Entity should contain ‘Brand Name(s)’ (Complete business name/brand name/trademark) in the content field.


Examples for templates:


Actual Message

Required Template Format

Pay JUST Rs 670* pm & get Rs 83,333 for 120 months or pay out of Rs 1,00,00,000 With ABC*(ABC Insurance Cover) For Your Family. https://www.com YOU can win Rs 20,000 in Fantasy Cricket use code 54321. Install CuteSMS24 app now to WIN Click – https://tiny.sg/XVJoALB

Pay JUST Rs {#var#} pm & get Rs {#var#} for {#var#} months or pay out of Rs {#var#} With ABC*(ABC Insurance Cover) For Your Family. {#var#} YOU can win Rs {#var#} in Fantasy Cricket use code {#var#}. Install CuteSMS24 app now to WIN Click – {#var#}



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